Australian Leadership Skills Centre
BSB40520
Certificate IV in Marketing and Communication
BSB40820
Certificate IV in Marketing and Communication
Kickstart your career in marketing, communications, and public relations with the Certificate IV in Marketing and Communication. Through this practical and hands on qualification, you will learn the skills and knowledge you need to contribute to marketing and communication needs in any business, government, or community organisation. Some of the key areas of study include consumer behaviour, presenting and debating ideas, the communications industry, marketing, as well as general business skills.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. It applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
To complete the qualification, participants will undertake twelve (12) units. Six (6) units are core or compulsory units. Of the remaining six (6) elective units, at least two (2) units must be chosen from Group A and at least two (2) from Group B. The remaining two (2) can be from either Group A or Group B.
CORE UNITS (six (6) compulsory units)
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
ELECTIVE UNITS
Group A - Marketing
(Choose at least two (2) elective units from below and up to four (4) in total)
BSBMKG431 Assess marketing activities
BSBMKG434 Promote products and services
SIRXMKT006 Develop a social media strategy
Group B - Transferable Skills
(Choose at least two (2) elective units from below and up to four (4) in total)
BSBCRT411 Apply critical thinking to work practices
BSBTWK401 Build and maintain business relationships
BSBPEF501 Manage personal and professional development
BSBXCM401 Apply communication strategies in the workplace
All sessions are supported by learning materials, readings and intensive coaching and mentoring by facilitators, as well as online, email and phone support.
Programme Overview
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BSB40820 Certificate IV in Communication and Marketing
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Duration: 1 year to 3 years (part-time)
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Description: A practical programme of marketing and communication fundamentals for those seeking a career in this area.
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Accreditation: Level 4 on the Australian Qualifications Framework (AQF).
Who should attend?
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Those wishing to pursue a marketing and communication career;
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Those working in marketing or communication seeking a formal qualification;
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Small business owners;
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Those wishing to understand and develop a marketing and communications mindset.
Entry Requirements
There are no formal pre-requisites for studying this qualification, but candidates should have the literacy and numeracy skills required to study at a certificate IV level. In order to successfully complete the qualification, we recommend that candidates should have one of the following:
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hold a Certificate III
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have relevant vocational practice, without formal qualifications
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have other educational qualifications and some vocational experience.
Benefits of the Programme
The skills and knowledge learnt through this qualification are practically focused and directly relevant to marketing and communication roles.
Learning tools and methodology
Blended delivery with a combination of online, face to face and distance training (as applicable). Methodologies include coaching and mentoring, workshops, learning activities, discussions, and social media. Learning is supported by independent research and a range of practical activities.
