BSB50620

Diploma of Marketing and Communication

BSB50620

Diploma of Marketing

and Communication

Unleash your potential and set yourself on the path to success with a Diploma of Marketing and Communication. This practical qualification will equip you with the skills and knowledge you need to develop and manage marketing across a range of industries, government and business. Marketing planning and management, social media marketing, and copy writing, are some of the key concepts and areas which this qualification covers.

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

To complete the qualification, participants will undertake twelve (12) units. Five (5) units are core or compulsory units. Of the seven (7) elective units, at least three (3) units must be from Group A and at least two (2) from Group B. The remaining two (2) can be from either Group A or Group B.

CORE UNITS

(Five (5) compulsory units)

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

ELECTIVE UNITS

Group A - Marketing

(Choose at least three (3) elective units)

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

SIRXMKT006 Develop a social media strategy

SIRXOSM007 Manage risk to organisational reputation in an online setting

Group B - Transferable Skills

(Choose at least two (2) elective units)

BSBCMM511 Communicate with influence

BSBFIN501 Manage budgets and financial plans

BSBOPS502 Manage business risk

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

All sessions are supported by learning materials, readings and intensive coaching and mentoring by facilitators, as well as online, email and phone support.

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Programme Overview

BSB50620 Diploma of Marketing and Communication
Duration: 1 year to 3 years (part-time)
Description: This programme is designed to develop skills in leading and managing marketing and communication.
Accreditation: Level 5 on the Australian Qualifications Framework (AQF).

Who should attend?

Those wishing to pursue a career in marketing and communication;
Those working in marketing or communication roles wanting to develop their formal skills and knowledge;
Small business owners or other professionals for whom marketing and communication skills are important;
Those who wish to develop a marketing and communication skill set to support their community or volunteer roles.

Entry Requirements

Participants need to have:

completed BSB40420 Certificate IV in Marketing and Communication

completed the following units: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents

have two years equivalent full-time relevant work experience.

Benefits of the Programme

Marketing and communication skills are universally important across all industries. This qualification provides participants with practical marketing and communication skills that are relevant to all workplaces.

Learning tools and methodology

Blended delivery with a combination of online, face to face and distance training (as applicable). Methodologies include coaching and mentoring, workshops, learning activities, discussions, and social media. Learning is supported by independent research and a range of practical activities.

BSB50620

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Diploma of Marketing and Communication

BSB50620

Diploma of Marketing

and Communication

​